Hacking and data breaches have been in the public mindset for a long time. But as more technology is integrated into our daily lives and the workplace, you and your firm have become even more susceptible to a hack – highlighting the importance of cybersecurity, an industry Arizona is on the frontline of shaping. You’ve probably seen the splashy headlines about data breaches hitting big names like Banner Health, Chick-fil-A, Equifax, Target, the U.S. Postal Service, Sony, Yahoo! and the list goes on. Like many other people, you might have brushed off those headlines or yawned, thinking you’re glad not to have to manage those damage control teams. But in this growing world of cybercrime and technology, it’s no longer a matter of if you’ll be playing damage control after a data breach at your firm, it’s a matter of when. “Small and medium-sized businesses are drastically underestimating the risk by just thinking, ‘They’re not interested in me,’” says Michael Cocanower, founder and president of Phoenix-based itSynergy. “In fact, hackers are very interested in you. They realize, ‘I can spend six months hacking into Target, or I can spend this afternoon hacking into your 20-person company and make $10,000 off that.’” Cybercrime has cost businesses, individuals, governments and the world game-changing amounts of money. Cost of cybercrime Cybersecurity Ventures, a research and market intelligence firm, reports the cost of cybercrime will grow from $3 trillion in 2015 to $6 trillion by 2021. United Kingdom-based research firm Juniper Research predicts cybercrime will cost businesses alone more than $2 trillion by 2019. However you cut it, cybersecurity will only get more serious and more important as time moves on. Many businesses are unprepared, with 87 percent of small businesses reporting that they do not have a formal written Internet security policy, according to the National Cyber Security Alliance. Also, The National Cyber Security Alliance reports that 60 percent of small companies are unable to stay in business six months after a cyberattack. Cocanower says business owners need to be much more aware of cybercrime and the importance of having their cybersecurity systems up to snuff. There are a variety of ways hackers can infiltrate your business and you need to be aware of them, Cocanower says. Phishing scams and downloading malware or viruses are probably the most common and known. But you could also be compromised by inputting your password on a website you think is real, using open Wi-Fi, the list of risks goes on. Nothing Web-connected is safe either. Your smart phone, watch, car and Web-connected toaster oven are just the newest items susceptible to attack. Sure, you can download the latest anti-virus software, hire a skilled cybersecurity team (if you can find people who are qualified and available) and do 100 different things to keep your company secure, but that’s still not enough. Why? “The weakest link in any system is the human being,” Cocanower says.